I just love paper! Really, I do! I love nifty textures & opacities and limiting my use of colour (helps your budget too) as well as using old boring things in a new way (brown paper bags for instance). The great thing about print is that it still exists when the electricity goes off, unlike a website. I'm a touchy-feely type, so creating labels, packaging, using plastics, metals, embossing, different inks, dye-cuts, really appeals to me.